Syngenta is one of the global leaders in plant protection and seeds. As one of the largest agri-corporations in the market, it places high demands on digital presentation, functionality, clarity and consistent communication across all markets.
Goal
Ensure smooth technical and content management of websites and landing pages for the Slovak and Czech markets. The key was to create a sustainable process of editing, optimizing and publishing content in line with the company’s global standards, while ensuring technical communication with the head office in English. Responsiveness, language correctness, SEO and overall content accessibility were also important.
Our solution
We manage multiple web platforms on an ongoing basis. From product pages to seasonal campaigns. We not only create and edit content, but also provide technical support and coordinate requirements with our international team.
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Content management – we provide regular updates of texts, graphic elements and localization of content. Each piece of content reflects the brand tone and is optimized for the target audience in the Czech Republic and Slovakia with an emphasis on SEO, consistency and linguistic accuracy.
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Technical support – we supervise the functionality of web solutions, report and test errors, suggest modifications and communicate technical requirements directly with the headquarters. We take into account security, efficiency and compatibility with global systems.
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Campaign landing pages – we create landing pages for local campaigns, optimized for quick navigation, CTA and measurable results. The solution also includes traffic and interaction analytics.
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International communication – day-to-day support is conducted in English, with an emphasis on accurate and efficient exchange of information with the global Syngenta team.
