Mobile Mortgage is an ambitious fintech startup that simplifies the process of getting a mortgage through a mobile platform and online calculator. The project targets users who expect speed, clarity and maximum time savings.
Goal
Create a fintech startup website that reflects the needs of the target audience, clearly communicates comprehensive mortgage information, and also serves as a tool for initial calculations and conversions.
Website solution for fintech startup
The whole process started with user research. We tested the original website, tested hypotheses and found out what functionality and content would be most useful for visitors. We then incorporated the resulting insights into the UX design and visuals.
- Focus group research – user testing of the old website, validation of hypotheses and gathering opinions on content and functionality.
- UX and UI design – design of structure, prototypes and graphic visuals focused on simplicity and clarity.
- Front-end and back-end development – complete website programming including connection to mortgage calculator.
- Mobile optimization – responsive design and fast navigation on all types of devices.